Found the Potential in Crafting Gifts With Laser Engraving

Picloon

India

We had the pleasure of interviewing Noufal Picloon, CEO of Picloon Creations, to share his success story as a case study that can contribute to inspiring others in the industry and application space of laser engraving.

Company Name: Picloon Creations Pvt. Ltd.
Major Business Items: Personalized gifts, Mementos, Trophies, Corporate Gifts
Location: Kerala, India
Website│Facebook│Instagram
GCC Products: GCC LaserPro Spirit LS 30W laser engraver

Explore New Avenues with the Tech of Laser Engraving

Noufal Picloon was employed at the well-known TV channel, MediaOneTV, for four years, starting in 2011 when the channel was launched. However, he began to feel the urge to step out of his comfort zone and explore new avenues beyond his job.

"A colleague at the office introduced me to GCC laser engraving machines and their various applications. Given my passion for design and crafting, I saw the potential to create unique and creative products using this technology," Noufal said.

Motivated by this idea, Noufal started a business with friends but faced challenges during India's demonetization crisis in 2016. The business had to be paused to care for the individual's father after he had a stroke. In 2018, the business was restarted with two friends under the name Picloon, but initially, lower-cost laser machines were used that couldn't match the performance of the GCC Laser machine especially for detailed photo engraving.

Recognizing the need to improve the work's quality, after three years of operating Picloon, the team invested in a new GCC Spirit LS Laser Machine. This marked a significant step forward in enhancing the precision and quality of their products. At Picloon, the primary focus is on crafting exceptional gifts, particularly customized ones. The team firmly believes in the power of gifting to strengthen human relationships, and this belief drives their vision: "Strengthening Human Relationships." Using laser technology, they specialize in producing creative and uniquely personalized gifts.

Displaying various laser-engraved products

The Impact of the GCC Spirit LS Laser Machine on Picloon Operations

The GCC Spirit LS laser engraver holds a special place in Picloon operations due to its remarkable precision. With this cutting-edge equipment, they are able to craft gifts from materials like acrylic, wood, and steel with impeccable results. The quality of their work has consistently garnered them the best feedback from their customers, leading to repeat orders and referrals.

“One of our standout products is the Photo Engraved 3D Lamp, complete with LED lighting. This product has become a favorite in its category in India, thanks to its exceptional quality and uniqueness. As a result, it has become one of our best-selling items.” Noufal said.

Photo Engraved 3D Lamps

Laser engraved wooden clock and keychain

What are your prospects for the laser business?

In a remarkably short period, Picloon has established a prominent presence in the Indian gifting industry. Their unwavering commitment to product quality and uniqueness has propelled them to the position of market leader. The exceptional gifts produced with the GCC Spirit LS have played a pivotal role in achieving this distinction. Looking ahead, an ambitious plan is in place to make these stunning gifts accessible across India. The "Shop in Shop" Franchise plan marks the initial phase of this endeavor.

"With just one advertisement about this plan, we received approximately 300 franchise inquiries from various districts within our home state of Kerala. In a matter of weeks, we successfully launched five franchise shops. We plan to have 50 franchise shops by the end of this year." Noufal said.

In the future, the company plans to scale up and set up more franchises, which will be overseen by the master unit that acts as a production center. By 2025, they aim to have two more master units in India, each supporting 150-200 shop-in-shop franchisees. For long-term planning, they hope to expand their successful model to countries such as the United States or Saudi Arabia.

Spirit LS laser engraving effect on wood and acrylic

Introduced laser engraving and cutting machine:

Spirit LS 12-100W CO2 Laser Engraver

Humanized design and high-precision DC motor, its laser engraving qualities are beyond limitations.

Specification

Working Area	740 x 460 mm (29 x 18 in.)
Z-axis	165 mm (6.5 in.)
Wattage	12W~100W
Max. Working Speed	80 IPS

We are happy to answer your questions about any laser products and processing. If you want to learn and do more with GCC LaserPro lasers, we invite you to see our laser engraving and cutting applications videos where you will find out how they physically work and are done.